Amazon Nova: Revolutionizing AI with Multimodal Intelligence and Developer-Centric Features
Amazon has created Nova, a new type of AI model that can handle text, images, and videos together. With Nova, users can build AI tools that can understand videos, charts, and documents or create videos and other multimedia content
Rohit Prasad, SVP of Amazon Artificial General Intelligence Said “At Amazon, we’re using around 1,000 generative AI applications, giving us insight into the challenges developers face. Our new Amazon Nova models are designed to make things easier for both internal teams and external developers. They offer smarter content creation, faster response times, lower costs, better customization, reliable information, and more advanced features.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro
Amazon Nova Micro is a fast and affordable text-only model in the Nova family. It provides quick responses and works well for tasks like summarizing text, translating languages, classifying content, engaging in interactive chats and brainstorming, as well as handling basic math and coding. With the ability to process long text (up to 128,000 tokens), it’s designed to be efficient and cost-effective. Users can also customize it with their own data to improve accuracy through fine-tuning and model distillation.
Amazon Nova Lite
Amazon Nova Lite is a budget-friendly and super-fast model that processes images, videos, and text to generate text-based results. It’s great for tasks like answering questions about visuals, analyzing documents, and handling real-time customer interactions with high accuracy. The model can handle up to 300,000 tokens of text, analyze multiple images, or process up to 30 minutes of video in one go. It also allows customization with your data to improve performance and quality while keeping costs low, using techniques like fine-tuning and model distillation.
Amazon Nova Pro
Amazon Nova Pro is a powerful multimodal model designed for top performance across a wide range of tasks. It balances accuracy, speed, and cost effectively, handling up to 300,000 tokens of input. This model excels in understanding both visuals and text, making it ideal for tasks like answering questions about images or videos and analyzing financial documents. It also shines in managing complex workflows, such as calling APIs and tools. With the ability to process large code bases of over 15,000 lines, Nova Pro sets new benchmarks in visual and video understanding. It also acts as a teacher to improve smaller models like Amazon Nova Micro and Lite.
Amazon Nova Premier
Amazon Nova Premier is the most advanced multimodal model designed for complex reasoning and teaching other custom models. Although it’s still being developed and is expected to launch in early 2025, its capabilities are promising.
Nova models excel at advanced tasks like combining retrieved information to generate responses (RAG), using functions, and managing complex workflows. They have earned top scores in benchmarks like the Comprehensive RAG Benchmark (CRAG) and the Berkeley Function Calling Leaderboard (BFCL).
What makes Nova models especially valuable for businesses is their ability to be customized. Think of it like tailoring a high-quality suit—you start with a strong base and adjust it to perfectly fit your needs. You can fine-tune these models to understand your industry’s terminology, reflect your brand voice, or perform specific tasks. For example, a law firm could train Nova to better understand legal terms and document formats.
Amazon Nova Canvas
It is a state-of-the-art image generation model. Amazon Nova Canvas is a cutting-edge tool that creates high-quality images from text descriptions or other images. It also allows easy editing of images using text instructions and lets users adjust things like colors and layouts. The model includes safeguards for responsible use, such as watermarking to trace image sources and content moderation to prevent harmful content. According to independent evaluations, Amazon Nova Canvas outperforms other popular tools like OpenAI’s DALL-E 3 and Stable Diffusion in both human reviews and automated tests.
Amazon Nova Reel
It a state-of-the-art video generation model. Amazon Nova Reel is an advanced tool that helps users create high-quality videos from text descriptions and images. It’s perfect for making content for ads, marketing, or training. Users can easily control video styles and effects like camera motion, rotation, and zoom using simple text commands. Independent tests show that Nova Reel produces better and more consistent videos compared to similar tools like Runway’s Gen-3 Alpha. It includes features for safe and responsible use, such as watermarking and content moderation. Currently, it can make six-second videos, with support for up to two-minute videos coming soon.
Benefits of Amazon Nova Models for Customers
Multi-lingual and Multi-model Support
Amazon Nova models are powerful, fast, and cost-effective, designed to work seamlessly with customer data and systems. Supporting over 200 languages and various tasks, they are at least 75% cheaper and faster than similar models in Amazon Bedrock. Through Amazon Bedrock, customers can test, customize, and fine-tune these models using their own data for tailored accuracy. They also support knowledge distillation for efficiency and Retrieval Augmented Generation (RAG) for precise, data-grounded results. Optimized for ease of use, Nova models excel in handling complex, multi-step tasks by integrating with proprietary systems and APIs, making them highly adaptable and effective.
Ease in Content Generation with Creativity
Amazon Nova models, like Nova Canvas and Nova Reel, are making it easier for sellers and advertisers to get creative with Amazon Ads. These tools remove obstacles by helping brands try video ads for the first time, create more display and video campaigns, and explore new strategies like keyword-specific content. Thanks to their high-quality output, user-friendly platform, and customization options, advertisers are achieving more. On average, brands using these tools promote five times more products and create twice as many images per product. This shift allows them to focus their budgets on what delivers the best results.
Amazon has showcased a sample advertisement for a fictional pasta brand.
Understanding for Video with simple prompt
To test Amazon Nova Pro’s video understanding skills, Amazon has showcased another mock advertisement it analyzes a short, silent clip of a football game. The model provided details about the game’s setting, the team uniforms, the players’ actions, and how the play unfolded with just a Prompt as below
Video Prompt: “Describe the video.”
Output: “The video depicts a football game in progress on a green field. Players from two teams, one in yellow uniforms and the other in white, are engaged in a play. The quarterback from the yellow team throws a pass to a receiver, who catches the ball and begins running downfield. Defenders from the white team pursue him, attempting to tackle him. The play culminates in a tackle, bringing the receiver down on the field.”
Quick and budget-friendly
Amazon Nova models are quick, affordable, and easy to integrate with customer systems and data. Nova Micro, Nova Lite, and Nova Pro cost at least 75% less than the top models in their categories on Amazon Bedrock.
Read more blogs on ByteAndStar
I loved the amount of info given in this blog. I really liked how there are videos to explain what Amazon nova pro
Thank you Jonathan, your words means a lot to me
I love this.
The video was funny.